“Challenger brand” OceanSaver, which says it is on a mission to save marine life from the polluting effects of the 28 billion single-use plastics cleaning products created every year, has launched a campaign in support of UK conservation charity the Blue Marine Foundation.
OceanSaver manufactures plastics-free, plant-based laundry, cleaning sprays and dishwashing products, claiming that these work as well as household-name brands but without harming ocean life.
The small team recently won a Sky Zero Footprint Fund award of £250,000-worth of free media across Sky channels, and its first campaign “The Ocean Will Thank You” has just been launched through TV, outdoor and social media and in-store activities. It features a quartet of singing crabs reckoned to be “set to become the meerkats of the ocean”.
For every YouTube share, Oceansaver says it will donate the cost of an oyster (up to a maximum £5,000) to Blue Marine Foundation, which is creating new oyster reefs in the Solent. It has also pledged to donate to the cause 1% of proceeds from every OceanSaver pack sold.
The company says that 200,000 people have to date become “OceanSavers”, with their catchphrase “Pollocks to Plastic!”
“We’re grateful for OceanSaver’s contribution to supporting our pioneering work in the Solent Seascape Project – the first seascape scale restoration project in the UK,” said Blue Marine Foundation co-founder Charles Clover. “By making small everyday changes at home, we can help restore the health of our ocean.”
OceanSaver produces Non-Bio Laundry Capsules (from £9.99 per pack of 34); Eco Dishwasher Tablets (from £8.50 per pack of 30), Eco Laundry Sheets (from £6.50 per pack of 30); Eco Cleaning Cloths (£7.99 per pack of five) and EcoDrop Spray Refills (from £1.75 per refill).
They are stocked by Tesco and Asda stores and available online via Ocado, Amazon and OceanSaver's own site.
Also read: BSAC’s Operation Oyster 2022 report released, Natural ingredients create biodegradable alternative to plastic, Sheer scale of plastic pollution has been ‘underestimated’
