Scuba Schools International (SSI) has announced a groundbreaking partnership with the Edges of Earth Expedition, an inspiring venture led by a female diving team. This collaboration also involves Mares, a renowned name in innovative dive gear, and marks a significant step for SSI as it embarks on its inaugural brand ambassador programme in its 50-year history.
The Edges of Earth Expedition, spearheaded by Andi Cross, an accomplished SSI Divemaster, is a two-year journey to over 50 remote dive sites across the globe. The team, consisting of highly certified scuba divers, freedivers, and wilderness guides, will engage with local experts including scientists, conservationists, dive centres, community leaders, and more, all dedicated to preserving and restoring the ocean's delicate ecosystems.
In the face of the alarming consequences of ocean warming, the expedition's primary mission is to shed light on the positive efforts and progress being made to protect marine environments. Through a dedicated online presence across SSI, Mares, and the Edges of Earth's digital platforms, the team will share the untold stories of those who are championing ocean conservation. By showcasing these inspiring narratives, they aim to inspire individuals, especially the next generation, to take proactive steps towards safeguarding our oceans.
Jenny Luksch, Social Media Manager at SSI, expressed her excitement about the partnership, stating, “We're thrilled to welcome the Edges of Earth team as SSI's first-ever brand ambassadors. This collaboration reflects our commitment to promoting diving as well as environmental awareness. By amplifying positive ocean impact stories, we aspire to motivate more people to join the diving community and become advocates for ocean conservation.”
Mares, a leading international manufacturer of diving equipment, is equally enthusiastic about the partnership's potential to amplify positive change. Marcel Steinmeier, Head of Marketing at Mares, stated, “Mares is dedicated to enhancing the diving experience and contributing to environmental conservation. We welcome the Edges of Earth Expedition team to our community and salute their efforts in service to our oceans.”
SSI's Blue Oceans initiative, focused on environmental conservation, is a perfect fit for the Edges of Earth Expedition's mission. By supporting this partnership, SSI aims to foster a deeper understanding of the importance of ocean protection and sustainable diving practices.
Photo credit: Adam Moore
