On Saturday 29 July, the first-of-its-kind cocktail bar will reward hard-working beach-cleaners participating in a clean-up of Brighton Beach with delicious Kraken rum-based drinks in exchange for bags of rubbish collected.
Kicking off at 12pm at Fortune of War on Brighton’s iconic seafront, the cleaning extravaganza will have special Kraken binbags, litter pickers and safety equipment provided for all.
A joint initiative between The Kraken and marine conservation charity partner PADI AWARE Foundation, the two-hour clean-up will aim to clear every piece of litter from Brighton Beach. PADI Aware Foundation will also be taking it one step further by going beneath the depths of the sea and quite literally diving for debris.
Then, after a brisk afternoon of environmental adventuring in honour of The Beast, a selection of delicious Kraken Rum cocktails will be awaiting their return – and can be simply redeemed by handing over a full bag of litter!
Ian Amos from PADI AWARE Foundation said: “Since 1989, the team at PADI AWARE Foundation have removed over two million pieces of harmful debris from the ocean, helping to protect endangered marine species across the world. We’re delighted to be partnering again with The Kraken Rum in what will definitely be one of favourite cleans yet that will remove further debris from one of the UK’s most popular summer destinations. We look forward to seeing people at the clean and of course toasting to the Beast after a few hard hours of work that will help protect ocean life and keep our big blue sea from becoming a rubbish pit.”