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DiveLife and Canary Divers announced coalition


DiveLife and Canary Divers

Oli van Overbeek from DiveLife and Kris Fearnley from Canary Divers have announced a collaboration between the two entities. As both stores have become a victim of their own individual success, it was decided to share resources and support one another’s strengths, a model that Oli has been keen to push for some time now. In practical terms, DiveLife hereby takes lead in all retail sales for both stores, whereas Canary Divers takes lead in all recreational training and club activity for both stores and clubs. This allows an unparalleled offering in quality and customer support.

The combined entity offers:

  • Cylinder testing
  • Equipment Servicing for all major brands
  • Recreational training at both facilities
  • Wing and long hose available
  • National and international club trips
  • Access to two RAID instructor trainers, and a myriad of experienced instructors and Divemasters
  • A comprehensive membership scheme supported by both stores (for one membership fee)
  • All major brands – Santi, Halcyon, Mares, Apeks, XDEEP, Ammonite, Divesoft, Poseidon, Razor, Shearwater, Suunto, etc
  • Technical and rebreather training available to instructor level

DiveLife has been a staple name in the north west, a store that has changed hands several times and not always with the most-successful outcomes. When Oli took the reins just a few years ago, he rebuilt the shop from the ground up, making it the success it is today. A well-stocked shop and a great online outlet.

As we rebuilt DiveLife to a status that it deserved, we soon came to realise that the industry was changing; because of this I’ve felt and repeatedly stated that having a 1001 micro shops and schools was not a sustainable model. I’ve had the vision for larger global training centres which can be a training and support hub for local instructors and clubs, having this collaboration agreement with Kris from Canary Divers will surely be the first step in such a hub. Kris has done wonders at Canary in terms of the social atmosphere and training ethos, and I’m excited to say we have been working together to get him and part of his team over to RAID to increase their offering. We’ve mainly focused on being an equipment supply company and therefore it made sense to work together and support each other and the clients at the end of the day,” said Oli.

“The collaboration between the centres makes 100 percent sense, Canary has been focused on training and offering a fantastic friendly dive club but as a side of being so incredibly busy on that side, we have had to neglect the retail, while DiveLife focuses on retail primarily. It makes complete sense to join the centres and continue focusing on our strengths and continue the growth both centres have had over the last few years,” explained Kris.

Canary Divers in Rishton is a dive shop and training centre with years of experience training and supporting the local diving community, recently in the news for their Youth Diver Network initiatives and raising money and awareness for various charities. Situated on the Rishton high street, it’s hard to miss them, the shop features a large welcoming reception and even onsite café.

DiveLife in Whitefield, Manchester, is a specialist retail outlet with anything from simple clips to full tech equipment. Run by Oli since 2018, who has 20-plus years of experience in diving, after the store had been re-opened by local divers and enthusiasts. Since taking the reins, Oli has built the shop out to the level of a UK premier supplier in just under three years. The store now holds the highest levels of accounts with premium brands such as Santi, Halcyon, XDEEP, Ammonite, Poseidon, Mares, Divesoft, and SEAC just to name a few.

DiveLife has offers a three-tier structure of training to offer the best and most modern way of diver training. DiveLife have in-house RAID trained instructors, offer 1-2-1 training via Matrix Diving, and also has associate trainers who work with DiveLife from multiple agencies. Servicing and air-fills are also offered on-site, with two extra servicing workshops available for a quick turnaround for cylinders, drysuits and regulators.


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Picture of Mark Evans
Mark Evans
Scuba Diver's Editorial Director Mark Evans has been in the diving industry for nearly 25 years, and has been diving since he was just 12 years old. nearly 40-odd years later and he is still addicted to the underwater world.
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