Scuba diving travel specialist Dive Worldwide surprised Bite-Back Shark and Marine Conservation with a cheque for £1,000 at the Dive 2017 show in Birmingham last month.
The money had been raised through a client opt-in scheme over the past 12 months. This latest windfall adds to the impressive total of £4,460 already donated to the charity by the award-winning dive operator since 2013.
Director of Dive Worldwide, Phil North, said: “It’s easy to measure our reputation in terms of awards and satisfied customers, but that’s only half the story. At the core of our character is a profound love of the oceans. For that reason we’ve chosen to support the excellent work Bite-Back does to protect sharks and the marine environment.”
In the time that Dive Worldwide has supported Bite-Back, the charity has helped prompt 48 UK restaurants to stop serving shark-fin soup, abruptly ended the introduction of shark meat to hundreds of Iceland food stores across the country, and launched a campaign to end the 20kg personal import allowance of shark fins to Europe.”
Campaign director for Bite-Back, Graham Buckingham, said: “Dive Worldwide’s fundraising initiative is a lifeline for the work we do. We truly acknowledge their role in our ongoing success and feel very proud of the association.”