Submerged Nation Partnership Program calling all Australian Divers to support their local dive store.
In July 1999, Australian Underwater Products, together with several of its key dealers, commenced the Scuba Centres Program. A collective group of stores committed to working together to provide a level of excellence in product, service, and the diving experience, unmatched by any in the industry.
Recently rebranded Submerged Nation, the program continues to offer the best retail diving outlets with superior product support and brand knowledge. This ultimately provides you, the customer, with peace of mind when choosing to purchase products, service your gear or when taking the exciting next steps of your diving journey.
Melbourne, Submerged Nation Partnersalong with many small business owners in Australia have been in and out of lockdown, many experiencing their first in March 2020. Melbourne with 6 lockdowns and Sydney being the worst effected but each state suffering through a lockdown at some point. Although state governments are providing support to the best of their ability it’s nowhere near what’s required for the backbone(independent dive stores) of the dive industry in Australiato survive.
With the hope of restrictions being lifted sooner rather than later and more and more of the community getting vaccinated, Submerged Nation is calling for all Australian dive enthusiasts to support your local dive store. It will be the single most important thing you can do as diver for this coming summer. We know you will answer the call and for this we thank youfrom the bottom of our Submerged Nation hearts.
Reasons to Support Submerged Nation Partners
The dive store owners love what they do, and they play an important role in supporting their local communities. From providing training and education to working hard to know you and what’s best for you as a diver. When it comes to showing your support for independent dive stores, it’s important to do so. The support of loyal customers will help keep their doors open, and when you spend money at a Submerged Nation Partner, you’ll gain plenty of wonderful benefits as well.
Excellent, Personalised Customer Service
Submerged Nation store owners treasure the relationships they have with all their customers. These stores rely on regular as well as sporadic customers to not only help them earn a profit but also to spread the word to others about their passion for the ocean and its environment. Because these stores need the support of local consumers, you can expect to get friendly, personal customer service. They will typically be more knowledgeable, readily available to answer detailed questions about the products and services they sell, and they can also order specific items for you to purchase at your request.
They enjoy getting to know their customers, since they’re all an important part of the community they serve. More than anything, word of mouth counts when it comes to dive store advertising, so it’s not surprising that they want every single customer to have a positive experience each and every time. Expect to be greeted with smiling faces and eager help when you shop at a Submerged Nation partner. This positive experience will keep you coming back, which is a win-win for everyone involved.
Innovation and Competition
Because it can be more difficult for independently owned stores to operate, they constantly have to work on adding new products to their shelves and new benefits for their customers. It also encourages the stores to innovate, adding unique spins on the things they offer in order to keep customers returning.
The products you’ll see at a Submerged Nation store are usually ever-changing for them to keep up with current demand. You can also find more personalised, unique items at these dive stores that you won’t see in their competitors. While others tend to focus only on price, Submerged NationStores have the freedom to fill smaller niches with less common and more innovative products. This innovation sparks creativity and new ways to sell goods and services, which is always a good thing.
By supporting a Submerged Nation Partner, you’re also supporting the local community. Spending your money there helps to stimulate the local economy and keep business booming within your local region. These stores help to create and sustain jobs as well as keep the area vibrant and buzzing with divers, both local and tourists.
The support of the community means a great deal to the owner, and they typically enjoy returning the favour by participating in fundraisers and holding special events to show their appreciation. Coming together to support a Submerged Nation Partner shows that you appreciate the things they’re doing for your neighbourhood and the services that they provide.
The support of the community works both ways when it comes to buying from a Submerged Nation Partner. Every purchase made from these stores helps the owner provide wages for their workers, keep the lights on, and put food on the table for their families.