European distributor Reel Diving and Shearwater Research, one of the world’s leading underwater electronics brands focused on powerful, simple and reliable dive computers, have jointly announced a distribution partnership (which will commence from 1 August 2024).
Reel Diving is deeply connected to the diving communities in its market and is driven by a passion for diving and exploration. Their 1,000 m2 facility in Gothenburg houses a comprehensive inventory of dive gear, supported by a team of 12 employees. Additionally, Reel Diving has recently expanded its operations with a new subsidiary in the UK, enhancing its service and support capabilities in that region.
Their long-standing commitment to the technical diving community through specialized events, education and integration of their Reel Diving Team is a strong foundation that will allow them to bring Shearwater products to more divers throughout the region.
Since its inception 20 years ago in 2004, Shearwater Research has been propelled by the obsession that divers need powerful, simple and reliable tools underwater. By introducing a fresh perspective to dive computers that included a simple, intuitive user interface, Shearwater Research set the bar for dive computers and rebreather control systems. Today, the company is focused on continually improving its core dive computer and rebreather controller product line with the same goals in mind.
This strategic partnership aims to consolidate the European market and expand the Shearwater sales network, significantly bolstering Shearwater's brand presence and accessibility across Europe. By leveraging Reel Diving's extensive distribution channels and deep community connections, Shearwater will be able to reach divers in 25 European countries, including Scandinavia, the UK, Ireland, Malta, and Poland, the Baltic states, the Czech Republic, Slovakia, Hungary, Bulgaria, Romania, Slovenia, Croatia, North Macedonia, Serbia, Montenegro, Bosnia and Herzegovina, Albania, and Greece.
“This partnership with Reel Diving is a significant step for Shearwater,” said Josh Horoshok, Shearwater VP Sales and Marketing. “Reel's dedication to bringing inventory closer to our dealers, coupled with their incredible customer service, product knowledge training, and regional marketing efforts, makes them a great partner for us. We are confident that this collaboration will enhance the availability and support of Shearwater products, ensuring divers across Europe can benefit from our innovative dive equipment.”
This collaboration will enhance Shearwater's reputation as a leading innovator in dive computer technology, ensuring that more divers can experience the benefits of their powerful, simple, and reliable dive equipment.
