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PADI AWARE Foundation partners with global skincare brand Medik8

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​​PADI’s global non-profit AWARE Foundation is teaming up with leading sustainability-focused skincare brand Medik8 to save our most-critical ecosystem on the planet – the ocean.

As the new corporate sponsor of the PADI AWARE Foundation’s 2023 Community Grant Programme, Medik8 will be supporting four grassroots conservation projects that range from protecting megafauna like turtles and whales from entanglement to fuelling hands-on citizen science initiatives like seagrass restoration.

The PADI AWARE Community Grant Programme is designed to award ocean protection initiatives that are in direct support of the United Nations Decade of Science for Sustainable Development in five distinct categories: coral restoration, developing marine protected areas, eliminating marine debris, reducing the effects of climate change, and protecting species threatened with extinction like sharks and turtles. In 2022 PADI AWARE dedicated nearly one-quarter of its public funds to empower local communities to take action for our shared blue planet.

Medik8
Green sea turtle

“Last year we launched the Grant Programme to directly support PADI Members and NGOs driving meaningful conservation projects, often who have little or no funding support,” says Danna Moore, PADI AWARE Foundation’s Global Director. “This year, due to the collaboration with Medik8, we can provide more resources directly to local communities that need them most. Medik8 is a like-minded organisation that shares our science-based, sustainability-driven, and community-oriented values – and will be a strong partner committed to helping us create positive ocean change.”

Medik8’s support of the PADI AWARE Community Grants programme is in line with their ethos of making a positive impact through driving sustainability strategies with everything they do – from reducing carbon impact and waste to investing in being an ethical business with direct social investments. Their connection and deep love for the ocean is rooted in Medik8’s founder Elliot Isaacs, who is a PADI Master Scuba Diver.

“As a brand, we strongly believe that increased social investment will allow us to make a more significant mark on wider society,” says Alexandra Florea, Head of Sustainability at Medik8. “Working with grassroots organisations who understand exactly what is needed on the ground will mean we can generate the greatest impact. We chose PADI as our long-term charitable partner because, like us, they put science at the heart of everything they do to bring about positive results.”

Medik8
Medik8 is a sustainability focused skincare brand

The PADI AWARE Grantee projects Medik8 is sponsoring fuel the impact of local citizen science initiatives driving global change like Kosamare, a grant recipient from 2022 and now 2023. The other three grantee projects have also been selected and range from marine debris removal to climate change mitigation – and are set to be announced in the coming months.

Kosamare Seagrass Restoration | Kefalonia,  Greece

One of the first collaborative projects on the line-up will be Kosamare, a project that seeks to monitor and restore seagrass and install permanent eco-moorings in high-density areas in the Posidonia meadows in the North of Kefalonia. In its first year, the project has been able to engage students from Greece and all over Europe in one of the most important ecosystems in the Mediterranean. This project demonstrates the ability of small organisations and communities to mobilise for change in the face of the climate crisis.

”The admirable goals of this critical project fall very much in line with our own carbon reduction targets,” says Flora. “By significantly increasing the presence of seagrass – a blue carbon habitat – this initiative will boost both biodiversity and wider protection measures for the Mediterranean Sea.”

Medik8
14 year old YELP teen measuring seagrass blade lengths

The PADI AWARE Community Grant programme is open to all PADI Dive Centres around the world, along with locally-based NGOs and charities working on marine conservation issues that operate on a budget below $1 Million USD.

“With incredible partners like Medik8 who are equally committed to creating positive ocean change, a swell of hope for our shared blue planet is becoming stronger with every project we support – further proving that the ripples from local action really do have a global impact for us all,” says Moore.

The next round of proposal submissions is on 4 April 2023, with more information here.

Photo credit: Jack Fishman and Wakatobi

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Picture of Mark Evans
Mark Evans
Scuba Diver's Editorial Director Mark Evans has been in the diving industry for nearly 25 years, and has been diving since he was just 12 years old. nearly 40-odd years later and he is still addicted to the underwater world.
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