Magazines inserted into the UK’s largest equipment retailers parcels
Average 4.3 readers per copy
DEMOGRAPHIC
70% | 30%
Age 44-54
£120,000 Household Income
TRAVEL HABITS
4 DIVING HOLIDAYS
AVERAGE NUMBER OF INTERNATIONAL TRIPS WITHIN THE LAST 12 MONTHS.
£2,650.00 SPEND
THE AVERAGE COST PER HOLIDAY
2.6 DIVES PER DAY
THE TYPICAL NUMBER OF DIVES DURING ANY DIVING DAY WHILE TRAVELLING.
TOP DESTINATIONS BOOKED WITHIN THE LAST 12 MONTHS
61% MEDITERRANEAN
56% MIDDLE EAST
42% MALDIVES
41% S.E. ASIA
29% CARIBBEAN
Figures based on 241 respondents to a survey conducted July – August 2019
Audience Profile
Creating conversations with the right people is half the battle. Our readers, visitors, fans and followers are dedicated, affluent, passionate divers with a signification amount of time and money to spend on their passion.
advertising rates
Print rates are per edition, per insertion
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