destinations Edition

Magazine Advertising

Get Seen By 96,000 Diver Per Issue

KEY INFORMATION

4 x Issues published per year

12,400 printed copies circulated quarterly

2,877 digital subscribers across three platforms

Up To 7.4 readers per copy

EXAMPLE OF A FEATURE

DEMOGRAPHIC

69.3% OF DISTRIBUTION POINTS HAVE AN ACTIVE DIVE CLUB WITH MORE THAN 55 MEMBERS

DISTRIBUTION POINTS

4.1 GROUP TRIPS

AVERAGE NUMBER OF TRIPS EACH DIVE STORE BOOKS PER YEAR

$2,500.00 SPEND

AVERAGE PER PERSON SPEND ON EACH TRIP BOOKED THROUGH THE DIVE STORE

17 PAX GROUPS

THE AVERAGE SIZE OF EACH GROUP THE DIVE STORE TAKES ON HOLIDAY

TOP DESTINATIONS BOOKED WITHIN THE LAST 12 MONTHS

84% CARIBBEAN

62% MEXICO

49% NORTH AMERICA

34% PACIFIC

19% MIDDLE EAST

Figures based on a survey of 382 dive shop owners who registered to distribute the magazine

Audience Profile

Creating conversations with the right people is half the battle. Our readers, visitors, fans and followers are dedicated, affluent, passionate divers with a signification amount of time and money to spend on their passion.

advertising rates

Print rates are per edition, per insertion

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