A London fashion start-up is set to launch a women’s swimwear line with marine conservation at its heart.
LEAF London says its mission is to ‘relieve the ocean of it’s most pivotal issues and raise money towards ongoing research into global plastic pollution,’ which is why it will be donating one pound from every sale to Just One Ocean, a UK based marine conservation and research charity.
The brand hopes to inspire people to live an eco-friendly, sustainable lifestyle, and promises that no single use plastic will be used in its processes or packaging and shipping methods.
Costumes from LEAF London (which will officially launch on Friday 8 February) will be made with recycled polyester, and there are plans to launch a luxe organic bamboo range in the near future.
Every year, eight million metric tonnes of plastic ends up in the ocean, 236,000 of which are micro-plastics – tiny fragments of broken down plastic. By the year 2050 (by weight), there will be more plastic in our oceans, than there are fish.
Just One Ocean was first started by marine diver and photographer David Jones in 2014. Having travelled the world as a diver and underwater photographer, David saw for himself the devastation that the human race was having on the environment and our oceans in particular. He joined the Plastic Oceans Foundation when it was first formed in 2009 and has worked tirelessly since then to reduce the impact of plastic pollution in our oceans. David decided to set up Just One Ocean in order to raise awareness about the issues that effect the marine environment.
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