This year on Black Friday, Fourth Element are announcing their new partnership with Sea Shepherd, encouraging people to move away from mindless purchasing and to opt-in to supporting something powerful.
For 40 years, Sea Shepherd, a leading non-profit organisation, has been patrolling the high seas with the sole mission to protect and conserve the world’s oceans and marine wildlife. They work to defend all marine wildlife, from whales and dolphins, to sharks and rays, to fish and krill, without exception.
Inspired by Sea Shepherd’s mission, the Cornish powerhouse have created a collection of Fourth Element X Sea Shepherd limited-edition products for ocean lovers and protectors, with 15% of every sale going to the Sea Shepherd fund to help continue to drive conservation efforts globally. The T-shirts, in male and female variants, are £34.95.
“Working with Sea Shepherd gives Fourth Element the opportunity to join forces with one of the largest active conservation organisations in the world to try to catalyse change in people’s attitudes and behaviour. Fourth Element’s products are designed, developed and packaged with the intention of minimising our impact on the ocean environment, and with this partnership, we will be supporting the work of Sea Shepherd, in particular in their work on dealing with the twin threats of Ghost fishing nets and plastic pollution.” Jim Standing, Fourth Element co-founder.