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Aqualung gets a new, fresh identity in 2021 rebrand

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Dive equipment manufacturer Aqualung has got a fresh new look and identity with a rebrand that will be rolled out through 2021 and into 2022.

There are subtle changes – the familiar Aqualung logo is still present, but it is now before the name rather than slap-bang in the middle of it, and the font has been switched up.

The new look – under the header #BeyondTheExpected – was unveiled on Tuesday (16 March) on the company's digital platforms, and later this summer and into 2022, this will spread through every facet of the brand.

Mark Evans
Mark Evans
Scuba Diver's Editor-in-Chief Mark Evans has been in the diving industry for nearly 25 years, and has been diving since he was just 12 years old. 30-odd years later and he is still addicted to the underwater world.
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