German sportswear company Adidas is continuing to take steps forward to help the planet as it plans to produce 11 million pairs of shoes containing recycled ocean plastic in 2019.
In 2018, Adidas created more than five million pairs of shoes made from recycled plastic waste in a collaboration with environmental organisation Parley for the Oceans. The partnership involves intercepting plastic waste on beaches before it can reach the sea.
That upcycled plastic waste is made into a yarn becoming a key component of the upper material of Adidas footwear. The company also produces apparel from the recycled material.
“With Adidas products made from recycled plastic, we offer our consumers real added value beyond the look, functionality and quality of the product, because every shoe is a small contribution to the preservation of our oceans,” said Eric Liedtke, Adidas Executive Board member responsible for Global Brands.
“After one million pairs of shoes produced in 2017, five million in 2018, we plan to produce 11 million pairs of shoes containing recycled ocean plastic in 2019,” Liedtke added.
Recently, Adidas signed the Climate Protection Charter for the Fashion Industry at the UN Climate Change Conference in Katowice, Poland, and agreed to reduce greenhouse gas emissions by 30 percent by 2030.
The brand is also committed to boosting its green credentials in other ways, as it plans to use only recycled polyester in every product and on every application where a solution exists by 2024. As a founding member of the Better Cotton Initiative, Adidas sources only sustainably produced cotton and has not used plastic bags in stores since 2016.
See the range and find out more about Adidas and Parley for the Oceans here.